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AN IMPORTANT DIAMOND NECKLACE, BY GRAFF
Composed of articulated links set with round brilliant-cut diamonds throughout weighing approximately 25-30cts, mounted in 18K gold, signed Graff,...
AN IMPORTANT DIAMOND NECKLACE, BY GRAFF
Composed of articulated links set with round brilliant-cut diamonds throughout weighing approximately 25-30cts, mounted in 18K gold, signed Graff, French import marks, length approximately 42.5cm
The story of Graff is one of a young man who fell in love with diamonds and stopped at nothing to ensure his success. Laurence Graff was apprenticed to a jeweller in Londons Hatton Garden at just 15. It was the start of a passion that would last a lifetime. I have always been fascinated by diamonds, he says; I remember looking at them, studying them closely to understand their purity, and the way they had been cut. It was an inherent feeling that has turned in to a lifelong passion.
His first venture was a partnership with another more experienced jeweller repairing Victorian jewellery. During this time, he created his first unique ring using thirty-three small diamonds originally intended for use in individual rings. Instead of making 33 individual rings, Graff remembers, I placed them all on one ring, creating a big flash of diamonds. I sold the ring to a jeweller in the north of England, who called me immediately after my return to London to say he had sold the ring and wanted to order another.
The ring triggered a chain reaction of creativity in the young jeweller and Graff Diamonds was established in 1960, opening its first two stores in 1962. Graff became widely known for his unconventional, adventurous pieces which challenged the establishment and channelled the spirit of the 60s. Although the brand was widely acclaimed internationally, it was not until 2000 that Graff opened its first store outside of the UK, beginning with the Hotel de Paris in Monaco.
Today the House of Graff has more than fifty stores around the world and remains a family business with Laurence Graff at its head. Of his work he says: I have the same passion and desire for diamonds as I did when I first established Graff. I truly believe I am the luckiest man in the world because I see diamonds every day.
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